Bem-vindo ao Repositório do Iscte – Instituto Universitário de Lisboa
O Repositório Institucional do Iscte tem como objetivo preservar, divulgar e dar acesso à produção intelectual do Iscte em formato digital. Na medida em que reúne o conjunto de publicações académicas e científicas do Iscte, contribui também para o aumento da visibilidade e impacto do trabalho de investigação a nível nacional e internacional.
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The Portuguese model of determinants that make up the management consultancy sector
Ver10071/20848In a historical retrospective, and although the literature entitles the management consultancy industry as an extraordinary industry and a unique phenomenon in the business context, these statements are not accompanied by a number of academic studies that highlight the importance of the ...
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Relationship between brand experience, brand image, perceived value and customer engagement: a study of starbucks in China
Ver10071/20846This research takes Starbucks as an example to study the relationship between brand experience, brand image, perceived value and customer engagement. Using a sample of 291 valid questionnaires collected in China, regression analyses were employed to test the hypotheses. The main...
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Territorial cohesion cities: a policy recipe for achieving territorial cohesion?
Ver10071/20845This paper discusses the role of medium towns as crucial anchors in achieving the policy goal of Territorial Cohesion. It highlights the need to counterbalance market trends to favour the continuous channelling of investment and people into larger metropolitan areas by way of proac...
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Visita à Setúbal negra (séc. XV-XVIII): desocultar a história local através da educação não-formal
Ver10071/20843O presente artigo dá conta de um roteiro sobre a presença negra em Setúbal, nos séculos XV a XVIII, concebido enquanto “aula-passeio”, espaço de educação não formal sobre o colonialismo português. Pretende-se, antes de mais, suscitar o rompimento com a narrativa lusotropicalista; entend...
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Leveraging context-awareness to better support the IoT cloud-edge continuum
Ver10071/20842Novel Internet of Things (IoT) requirements derived from a broader interconnection of heterogeneous devices have pushed the horizons of Cloud computing and are giving rise to a wider decentralisation of applications and data centers. An answer to the underlying network concerns, such as...
