Showing results 21 to 39 of 39
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2020 | How influencers and digital interaction can impact customer-brand relationship and engagement | Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D. | Conference Object | Open Access |
| 2022 | How veganism impacts tourists attitudes toward tourism destinations: An empirical study | Cavalinhos, S.; Bilro, R. G.; Miguel, L. | Conference Object | Open Access |
| 2020 | The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude | Bilro, R. G.; Loureiro, S. M. C.; Rosado-Pinto, F.; Costa, I. | Conference Object | Open Access |
| 2019 | The impact of massclusivity campaigns on perceptions and brand love of Gucci online brand communities’ members | Bilro, R. G.; Dos Santos, J. F.; Loureiro, S. M. C. | Conference Object | Open Access |
| 2023 | The impact of voice assistants on consumer intention to use self-driving cars | Bilro, R. G.; Custódio, C. M. | Conference Object | Open Access |
| 2025 | The influence of Scotch whisky as cultural alcoholic beverage on travel motivations | Bilro, R. G.; MacIntyre, A.; Marques, S. H.; Custódio, C. M. | Article | Open Access |
| 2019 | Insights into brand authenticity and customer engagement in a restaurant setting: A text mining approach | Rosado-Pinto, F.; Loureiro, S. M. C.; Bilro, R. G. | Conference Object | Open Access |
| 2024 | Luxury fashion consumption: A review, synthesis and research agenda | Aleem, A.; Loureiro, S. M. C.; Bilro, R. G. | Article | Open Access |
| 2020 | Multisensory experiences in virtual environments: The role of sense of power, cognitive flexibility and personality traits | Guerreiro, J.; Loureiro, S. M. C.; Bilro, R. G.; Villar, J. | Conference Object | Open Access |
| 2024 | Music can be trendy and cool | Loureiro, S. M. C.; Ganhão, M.; Guerreiro, J.; Bilro, R. G. | Conference Object | Open Access |
| 2018 | Online brand communities: when consumers are negatively engaged | Bilro, R. G.; Loureiro, S. M. C.; Marques, M. I. | Conference Object | Open Access |
| 2018 | The perception of active listening practice on social networks | Pina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J. | Conference Object | Open Access |
| 2023 | The power of connection: Exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry | Rodrigues, A. F.; Loureiro, S. M. C.; Bilro, R. G. | Conference Object | Open Access |
| 2020 | Relationships between tourists and intelligent virtual assistants: Promoting the love ties | Loureiro, S. M. C.; Bilro, R. G.; Japutra, A.; Molinillo, S. | Conference Object | Open Access |
| 2023 | A study of the impact of masstige strategies on brand coolness and brand happiness | Sauter, V.; Bilro, R. G.; Loureiro, S. M. C. | Conference Object | Open Access |
| 2023 | A systematic review of customer behavior in business-to-business markets and agenda for future research | Bilro, R. G.; Loureiro, S. M. C.; Souto, P. | Article | Open Access |
| 2021 | Virtual reality and gamification in marketing higher education: A review and research agenda | Loureiro, S. M. C.; Bilro, R. G.; Angelino, F. J. | Article | Open Access |
| 2024 | The VR experience and purchase intentions in the real state | Rodrigues, M. B.; Loureiro, S. M. C.; Gonçalves, B.; Guerreiro, J.; Bilro, R. G. | Conference Object | Open Access |
| 2023 | Working with AI: Can stress bring happiness? | Loureiro, S. M. C.; Bilro, R. G.; Neto, D. | Article | Open Access |
