Showing results 12 to 31 of 39
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2020 | An empirical study on influencers and their engagement factors: The YouTubers' perspective | Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D. | Conference Object | Open Access |
| 2023 | Exploring the distilled realms: A study on whiskey and the travellers’ motivations | Custódio, C. M.; Bilro, R. G. | Conference Object | Open Access |
| 2020 | Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love | Policarpo, P.; Guerreiro, J.; Loureiro, S. M. C.; Bilro, R. G. | Conference Object | Open Access |
| 2022 | Feeling economy | Loureiro, S. M. C.; Bilro, R. G. | Book Chapter | Open Access |
| 2020 | Firm performance through online engagement: The role of experience and customer inspiraton | Alreesh, M.; Loureiro, S. M. C.; Bilro, R. G. | Conference Object | Open Access |
| 2016 | Framework for success of online brand management: a systematic literature review | Bilro, R. G.; Loureiro, S. M. C. | Article | Embargoed Access |
| 1-Jan-2019 | Gamification in higher education: Text mining approach | Loureiro, S. M. C.; Angelino, F.; Bilro, R. G. | Conference Object | Open Access |
| 2023 | How artificial intelligence tools influence customer experience and avoidance of similarity | Loureiro, S. M. C.; Ferreira, M. M.; Bilro, R. G.; Marques, L. | Conference Object | Open Access |
| 2022 | How cool is to be engaged with Drunk Elephant? An analysis of usergenerated content campaigns on Instagram | Bilro, R. G.; Serras, S.; Cavalinhos, S.; Miguel, L.; Marques, S. | Conference Object | Open Access |
| 2020 | How influencers and digital interaction can impact customer-brand relationship and engagement | Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D. | Conference Object | Open Access |
| 2022 | How veganism impacts tourists attitudes toward tourism destinations: An empirical study | Cavalinhos, S.; Bilro, R. G.; Miguel, L. | Conference Object | Open Access |
| 2020 | The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude | Bilro, R. G.; Loureiro, S. M. C.; Rosado-Pinto, F.; Costa, I. | Conference Object | Open Access |
| 2019 | The impact of massclusivity campaigns on perceptions and brand love of Gucci online brand communities’ members | Bilro, R. G.; Dos Santos, J. F.; Loureiro, S. M. C. | Conference Object | Open Access |
| 2023 | The impact of voice assistants on consumer intention to use self-driving cars | Bilro, R. G.; Custódio, C. M. | Conference Object | Open Access |
| 2025 | The influence of Scotch whisky as cultural alcoholic beverage on travel motivations | Bilro, R. G.; MacIntyre, A.; Marques, S. H.; Custódio, C. M. | Article | Open Access |
| 2019 | Insights into brand authenticity and customer engagement in a restaurant setting: A text mining approach | Rosado-Pinto, F.; Loureiro, S. M. C.; Bilro, R. G. | Conference Object | Open Access |
| 2024 | Luxury fashion consumption: A review, synthesis and research agenda | Aleem, A.; Loureiro, S. M. C.; Bilro, R. G. | Article | Open Access |
| 2020 | Multisensory experiences in virtual environments: The role of sense of power, cognitive flexibility and personality traits | Guerreiro, J.; Loureiro, S. M. C.; Bilro, R. G.; Villar, J. | Conference Object | Open Access |
| 2024 | Music can be trendy and cool | Loureiro, S. M. C.; Ganhão, M.; Guerreiro, J.; Bilro, R. G. | Conference Object | Open Access |
| 2018 | Online brand communities: when consumers are negatively engaged | Bilro, R. G.; Loureiro, S. M. C.; Marques, M. I. | Conference Object | Open Access |
