1. Repositório do Iscte – Instituto Universitário de Lisboa

Browsing by Author Bilro, R. G.

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Issue DateTitleAuthor(s)TypeAccess Type
2018Online brand communities: when consumers are negatively engagedBilro, R. G.; Loureiro, S. M. C.; Marques, M. I.Conference ObjectOpen Access
2018The perception of active listening practice on social networksPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.Conference ObjectOpen Access
2023The power of connection: Exploring the role of identification in the emotional relationship between humans and robots in the hospitality industryRodrigues, A. F.; Loureiro, S. M. C.; Bilro, R. G.Conference ObjectOpen Access
2020Relationships between tourists and intelligent virtual assistants: Promoting the love tiesLoureiro, S. M. C.; Bilro, R. G.; Japutra, A.; Molinillo, S.Conference ObjectOpen Access
2023A study of the impact of masstige strategies on brand coolness and brand happinessSauter, V.; Bilro, R. G.; Loureiro, S. M. C.Conference ObjectOpen Access
2023A systematic review of customer behavior in business-to-business markets and agenda for future researchBilro, R. G.; Loureiro, S. M. C.; Souto, P.ArticleOpen Access
2021Virtual reality and gamification in marketing higher education: A review and research agendaLoureiro, S. M. C.; Bilro, R. G.; Angelino, F. J.ArticleOpen Access
2024The VR experience and purchase intentions in the real stateRodrigues, M. B.; Loureiro, S. M. C.; Gonçalves, B.; Guerreiro, J.; Bilro, R. G.Conference ObjectOpen Access
2023Working with AI: Can stress bring happiness?Loureiro, S. M. C.; Bilro, R. G.; Neto, D.ArticleOpen Access
Showing results 31 to 39 of 39 < previous