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Title: In-Home Shopping Through Internet: Consumer Satisfaction And Perceived Risk
Authors: Alturas, Bráulio
Keywords: E-commerce
Distribution channels
Customer satisfaction
Consumer behaviour
Perceived risk
Issue Date: 2004
Publisher: IADIS - International Association for Development of the Information Society
Abstract: The Internet/World Wide Web (Web) is an important way for the sharing of business information between retail firms and their customers. Although electronic commerce (e-commerce) has received considerable research attention, the literature reveals that the relationship between customer satisfaction and e-commerce has not yet been sufficiently studied. This research contributes to a better understanding of perceived risk and customer satisfaction arising from in-home shopping experience by using e-commerce in comparison with using other non store purchasing methods. This paper considers the role of perceived risk in consumer’s satisfaction and acceptance of e-commerce, and applies a quantitative approach attempts to provide some data on this relation. We then discuss aspects of importance for further extensions.
Peer reviewed: Sim
Appears in Collections:ADETTI-CRI - Comunicações a conferências internacionais

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