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Title: Effect of internal-marketing-mix on customer-pyramid-oriented banking service performance: an Indian experience
Authors: Selvarasu, A.
Natarajan, K.
Filipe, J.
Keywords: Internal marketing
Internal customer service
Customer pyramid orientation
Banking service performance
Issue Date: 2013
Publisher: ExcellingTech Publisher
Abstract: The study proposes marketing support facility provided by all three categories of bank employees each as a commitment to service performance. IM has proved its results in human resource management implications and it is proposed to yield in the marketing as well as business development function in banking service performance in form of added values in an organization
Peer reviewed: yes
ISSN: 2047-0916
Publisher version: The definitive version is available at:
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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