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Title: Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach
Other Titles: Redes de innovación sobre patrimonio aeronáutico portugués. Un enfoque de marketing de destino colaborativo
Authors: Palhais, R.
Caetano, I.
Dias, Á.
Pereira, R.
Keywords: Innovation networks
Aeronautical heritage
Aeronautical tourism
Collaborative destination marketing
Issue Date: 2020
Publisher: Instituto Universitario de Ciencias Políticas y Sociales
Abstract: This study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route (PAR); ii) developing tourism product through innovation networks. The PAR incorporates collaborative destination marketing and proposes a product that could qualify Portuguese heritage. Our findings suggest the opportunity to promote the country as an aeronautical destination brand, supported by a multi-destination route. The PAR also enables a continuous resource valorisation and ensures sustainability by involving collaboration which feeds an innovation cycle and reinforces its marketing potential.
Peer reviewed: yes
DOI: 10.25145/j.pasos.2020.18.016
ISSN: 1695-7121
Appears in Collections:DMOG-RI - Artigos em revistas internacionais com arbitragem científica

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