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|Title:||Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach|
|Other Titles:||Redes de innovación sobre patrimonio aeronáutico portugués. Un enfoque de marketing de destino colaborativo|
Collaborative destination marketing
|Publisher:||Instituto Universitario de Ciencias Políticas y Sociales|
|Abstract:||This study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route (PAR); ii) developing tourism product through innovation networks. The PAR incorporates collaborative destination marketing and proposes a product that could qualify Portuguese heritage. Our findings suggest the opportunity to promote the country as an aeronautical destination brand, supported by a multi-destination route. The PAR also enables a continuous resource valorisation and ensures sustainability by involving collaboration which feeds an innovation cycle and reinforces its marketing potential.|
|Appears in Collections:||DMOG-RI - Artigos em revistas internacionais com arbitragem científica|
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