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acessibilidade

http://hdl.handle.net/10071/20431
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acessibilidade
DC FieldValueLanguage
dc.contributor.authorPalhais, R.-
dc.contributor.authorCaetano, I.-
dc.contributor.authorDias, Á.-
dc.contributor.authorPereira, R.-
dc.date.accessioned2020-04-28T10:32:31Z-
dc.date.available2020-04-28T10:32:31Z-
dc.date.issued2020-
dc.identifier.issn1695-7121-
dc.identifier.urihttp://hdl.handle.net/10071/20431-
dc.description.abstractThis study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route (PAR); ii) developing tourism product through innovation networks. The PAR incorporates collaborative destination marketing and proposes a product that could qualify Portuguese heritage. Our findings suggest the opportunity to promote the country as an aeronautical destination brand, supported by a multi-destination route. The PAR also enables a continuous resource valorisation and ensures sustainability by involving collaboration which feeds an innovation cycle and reinforces its marketing potential.eng
dc.language.isoeng-
dc.publisherInstituto Universitario de Ciencias Políticas y Sociales-
dc.rightsopenAccess-
dc.subjectInnovation networkseng
dc.subjectAeronautical heritageeng
dc.subjectAeronautical tourismeng
dc.subjectCollaborative destination marketingeng
dc.titleInnovation networks on aeronautical portuguese heritage: a collaborative destination marketing approacheng
dc.title.alternativeRedes de innovación sobre patrimonio aeronáutico portugués. Un enfoque de marketing de destino colaborativoes
dc.typearticle-
dc.pagination235 - 252-
dc.peerreviewedyes-
dc.journalPASOS Revista de Turismo y Patrimonio Cultural-
dc.volume18-
dc.number2-
degois.publication.firstPage235-
degois.publication.lastPage252-
degois.publication.issue2-
degois.publication.titleInnovation networks on aeronautical portuguese heritage: a collaborative destination marketing approacheng
dc.date.updated2020-04-28T11:31:51Z-
dc.description.versioninfo:eu-repo/semantics/publishedVersion-
dc.identifier.doi10.25145/j.pasos.2020.18.016-
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-63813-
Appears in Collections:DMOG-RI - Artigos em revistas internacionais com arbitragem científica

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