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Results 1-10 of 86 (Search time: 0.027 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
2017Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicalityLoureiro, S. M. C.; Kaufmann, H. R.articleopenAccess
2016Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchaseLoureiro, S. M. C.; Breazeale, M.articleembargoedAccess
2019Analysing consumer-brand engagement through appreciative listening on social network platformsPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.articleopenAccess
2017Relationship marketing on social software platformsLoureiro, S. M. C.; Sarmento, E. M.bookPartopenAccess
2016An empiric analysis of the online market for the adventure travel tourism industry in GermanyLoureiro, S. M. C.; Sarmento, E. M.; Witt-Dörring, C.articleopenAccess
2017The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sectorLoureiro, S. M. C.; Sarmento, E. M.; Le Bellego, G.articleopenAccess
2017The impact of generation Y’s customer experience on emotions: online banking sectorLoureiro, S. M. C.; Ferreira, E. M.conferenceObjectopenAccess
2017Consumer-brand engagement through website stimuliBilro, R. G.; Loureiro, S. M. C.conferenceObjectopenAccess
2015Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sectorda Cunha, N. P.; Loureiro, S. M. C.; Rego, A.articleembargoedAccess
2015Creating value for customers through engagement and participation in brand communitiesLoureiro, S. M. C.; Pires, A. R.; Kaufmann, H. R.articleembargoedAccess