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Results 1-10 of 33 (Search time: 0.004 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
2020An empirical study on influencers and their engagement factors: The YouTubers' perspectiveBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D.Conference ObjectOpen Access
2020Multisensory experiences in virtual environments: The role of sense of power, cognitive flexibility and personality traitsGuerreiro, J.; Loureiro, S. M. C.; Bilro, R. G.; Villar, J.Conference ObjectOpen Access
2020A consumer engagement systematic review: synthesis and research agendaBilro, R. G.; Loureiro, S. M. C.ArticleOpen Access
2021Virtual reality and gamification in marketing higher education: A review and research agendaLoureiro, S. M. C.; Bilro, R. G.; Angelino, F. J.ArticleOpen Access
2019Analysing consumer-brand engagement through appreciative listening on social network platformsPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.ArticleOpen Access
2017Consumer-brand engagement through website stimuliBilro, R. G.; Loureiro, S. M. C.Conference ObjectOpen Access
2018Analysing customer engagement on social network platforms devoted to tourism and hospitalityBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.Conference ObjectOpen Access
2018The perception of active listening practice on social networksPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.Conference ObjectOpen Access
2015Committing consumers to sustainability: Portugal and South Korea outlooksLoureiro, S. M. C.; Bilro, R. G.; Koo, D.-M.Conference ObjectOpen Access
2020How influencers and digital interaction can impact customer-brand relationship and engagementBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D.Conference ObjectOpen Access