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Results 1-8 of 8 (Search time: 0.008 seconds).
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Issue Date
Title
Author(s)
Type
Access Type
2017
Love and respect in the soccer industry
Loureiro, S. M. C.
;
Kaufmann, H. R.
Conference Object
Open Access
2017
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, S. M. C.
;
Kaufmann, H. R.
Article
Open Access
2018
The role of online brand community engagement on positive or negative self-expression word-of-mouth
Loureiro, S. M. C.
;
Kaufmann, H. R.
Article
Open Access
2016
Exploring behavioural branding, brand love and co-creation
Kaufmann, H. R.
;
Loureiro, S. M. C.
;
Manarioti, A.
Article
Embargoed Access
2016
Luxury values as drivers for affective commitment: the case of luxury car tribes
Loureiro, S. M. C.
;
Kaufmann, H. R.
Article
Open Access
2015
Creating value for customers through engagement and participation in brand communities
Loureiro, S. M. C.
;
Pires, A. R.
;
Kaufmann, H. R.
Article
Embargoed Access
2014
Intentions to use and recommend to others: an empirical study of online banking practices in Portugal and Austria
Loureiro, S. M. C.
;
Kaufmann, H. R.
;
Rabino, S.
Article
Embargoed Access
2016
Committing Millennials towards recycling and environmental preservation
Loureiro, S. M. C.
;
Kaufmann, H. R.
Article
Embargoed Access
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Author
1
Manarioti, A.
1
Pires, A. R.
1
Rabino, S.
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5
Ciências Sociais
5
Ciências Sociais::Economia e Gestão
2
Affective commitment
2
Brand communities
2
Brand love
2
Brand loyalty
1
Advertising
1
Behavioral branding
1
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Date issued
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2016
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2018
Document Type
7
article
1
conferenceObject
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