1. Repositório do Iscte – Instituto Universitário de Lisboa

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Results 1-10 of 12 (Search time: 0.004 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
2016An empiric analysis of the online market for the adventure travel tourism industry in GermanyLoureiro, S. M. C.; Sarmento, E. M.; Witt-Dörring, C.ArticleOpen Access
2019Analysing consumer-brand engagement through appreciative listening on social network platformsPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.ArticleOpen Access
2017The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sectorLoureiro, S. M. C.; Sarmento, E. M.; Le Bellego, G.ArticleOpen Access
2018Exploring how brands create and maintain online relationships through their websites, Facebook and Instagram brand pagesPinto, L.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.Conference ObjectOpen Access
2018Social partner characteristics as facilitatores of the wine co-creation experiencesCunha, N.; Loureiro, S. M. C.; Sarmento, E. M.Conference ObjectOpen Access
2017Relationship marketing on social software platformsLoureiro, S. M. C.; Sarmento, E. M.Book ChapterOpen Access
2018The perception of active listening practice on social networksPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.Conference ObjectOpen Access
2019What is the core essence of small city boutique hotels?Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.ArticleOpen Access
2018The role of word-of-mouth and celebrity endorsement in online consumer-brand relationship: the context of InstagramLoureiro, S. M. C.; Sarmento, E. M.Conference ObjectOpen Access
2017Insights about destination brand: Madeira case studyCarvalho, T. F. F.; Sarmento, E. M.; Loureiro, S. M. C.ArticleOpen Access

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