1. Repositório do Iscte – Instituto Universitário de Lisboa

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Results 1-10 of 12 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
2021Green purchase behavior: A systematic reviewNascimento, J.; Loureiro, S. M. C.Conference ObjectOpen Access
2021Luxury brands on Instagram: A netnographic approachAleem, A. K.; Loureiro, S. M. C.Conference ObjectOpen Access
2023How to earn a premium price: The effect of green marketing and brand coolnessGuerreiro, J.; Loureiro, S. M. C.; Nascimento, J.; Duarte, M.ArticleOpen Access
2023A study of the impact of masstige strategies on brand coolness and brand happinessSauter, V.; Bilro, R. G.; Loureiro, S. M. C.Conference ObjectOpen Access
2022Do memes impact brand coolness perceptions? Examining hedonic versus utilitarian productsAleem, A.; Loureiro, S. M. C.; Aguiar, M.Conference ObjectOpen Access
2023How game advertising influences the brand equity of luxury brandsRodrigues, M.; Romero, M. I.; Loureiro, S. M. C.Conference ObjectOpen Access
2024Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyaltyRodrigues, M. B.; Loureiro, S. M. C.; Romero, M. I. R.ArticleEmbargoed Access
2024Luxury fashion brand coolness: Niche versus mass coolAleem, A.; Loureiro, S. M. C.; Breazeale, M.ArticleOpen Access
2024What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand coolnessAleem, A.; Loureiro, S. M. C.; Schivinski, B.; Aguiar, M.ArticleOpen Access
2024Being fashion with a purpose: Exploring consumers' willingness to pay for sustainable fashionAleem, A.; Loureiro, S. M. C.; Santos M.Conference ObjectOpen Access

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