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Results 1-10 of 15 (Search time: 0.004 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
2018How corporate social responsibility can influence brand equityLoureiro, S. M. C.; Souto, D.Book ChapterOpen Access
2017Relationship marketing on social software platformsLoureiro, S. M. C.; Sarmento, E. M.Book ChapterOpen Access
2017Fashion luxury brands: bridging the gaps between cutting-edge fashion and corporate social responsibility concernsLoureiro, S. M. C.Book ChapterOpen Access
2016Effects of atmospherics on emotions and intention with respect to involvement under different shopping environmentsLoureiro, S. M. C.; Koo, D.-M.; Ribeiro, L.Book ChapterOpen Access
2016Analyzing the use of social networks sites in the purchasing decision processMiranda, F. J.; Rubio, S.; Chamorro, A.; Loureiro, S. M. C.Book ChapterEmbargoed Access
2017Relationship quality between Portuguese wine producers and Chinese distributors insight and recommendationsLoureiro, S. M. C.; Cunha, N.Book ChapterOpen Access
2020Exploring consumer-brand engagement in online environments designed for tourismBilro, R.G.; Loureiro, S. M. C.Book ChapterOpen Access
2020Incorporating VR, AR and related technologies in tourism industry: State of the artLoureiro, S. M. C.; Ferreira, E. S.; Rosário, J. F.Book ChapterOpen Access
2021The role of mental imagery as driver to purchase intentions in a virtual supermarketLoureiro, S. M. C.; Correia, C.; Guerreiro, J.Book ChapterOpen Access
2020Unraveling e-WOM patterns using text mining and sentiment analysisGuerreiro, J.; Loureiro, S. M. C.Book ChapterOpen Access