1. Repositório do Iscte – Instituto Universitário de Lisboa

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Issue DateTitleAuthor(s)TypeAccess Type
2019Analysing consumer-brand engagement through appreciative listening on social network platformsPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.ArticleOpen Access
2019Unfolding the characteristics of incentivized online reviewsCosta, A.; Guerreiro, J.; Moro, S.; Henriques, R.ArticleOpen Access
2019Sentiment analysis in online reviews classification using text mining techniqueMoreno, A.; Rita, P.; Guerreiro, J.Conference ObjectOpen Access
2019Understanding the role of visual attention on wines’ purchase intention: an eye-tracking studyMonteiro, P.; Guerreiro, J.; Loureiro, S. M. C.ArticleOpen Access
2019Understanding the use of Virtual Reality in Marketing: a text mining-based reviewLoureiro, S. M. C.; Guerreiro, J.; Eloy, S.; Langaro, D.; Panchapakesan, P.ArticleOpen Access
2019Unveiling how consumers from different cultures engage with Facebook pagesGuftométros, M.; Guerreiro, J.; Loureiro, S. M. C.Conference ObjectOpen Access
2019How effective are retargeting ads?Rodrigues, T.; Guerreiro, J.; Loureiro, S. M. C.Conference ObjectOpen Access
2019How atmospheric cues in a virtual reality fashion stores affect the sense of presenceCrespo, M.; Loureiro, S. M. C.; Bilro, R.G.; Guerreiro, J.Conference ObjectOpen Access
2019The impact of facial expressions and emotion incongruence in advertising attention and intentionMendes, G.; Guerreiro, J.; Loureiro, S. M. C.Conference ObjectOpen Access
2019Online business-to-business communication and online relationship: The mediator role of trustVilas Boas, A.F.; Guerreiro, J.; Marques, C.Conference ObjectOpen Access

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