1. Repositório do Iscte – Instituto Universitário de Lisboa

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Issue DateTitleAuthor(s)TypeAccess Type
2024The role of microtransactions in impulse buying and purchase intention in the video game marketRita, P.; Guerreiro, J.; Ramos, R.; Caetano, R. G.ArticleOpen Access
2024Music can be trendy and coolLoureiro, S. M. C.; Ganhão, M.; Guerreiro, J.; Bilro, R. G.Conference ObjectOpen Access
2024Luxury brands in online gaming: Enhancing perceived quality of luxury productsRodrigues, M. B.; Loureiro, S. M. C.; Guerreiro, J.; Romero, M. I. R.Conference ObjectOpen Access
2024Exploring the impact of deepfake advertisements on ad avoidance and consumer behavior in the fashion industryRodrigues, I.; Guerreiro, J.; Loureiro, S. M. C.Conference ObjectOpen Access
2024Can customer-AI ties stimulate consumer well-being?Loureiro, S. M. C.; Guerreiro, J.Conference ObjectOpen Access
2024Cognitive, affective, and social drivers of music fan-related behaviorGanhão, M.; Loureiro, S. M. C.; Guerreiro, J.; Bilro, R. G.; Rodrigues, M. B.Conference ObjectEmbargoed Access
2024How uncanny are virtual vs. human influencers: A text mining approachEnzig, J; Guerreiro, J.; Loureiro, S. M. C.Conference ObjectEmbargoed Access
2024The VR experience and purchase intentions in the real stateRodrigues, M. B.; Loureiro, S. M. C.; Gonçalves, B.; Guerreiro, J.; Bilro, R. G.Conference ObjectOpen Access

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