1. Repositório do Iscte – Instituto Universitário de Lisboa

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Results 1-10 of 43 (Search time: 0.009 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
2021The effects of cultural differences on social media behaviourGuftométros, M.; Guerreiro, J.ArticleOpen Access
2020An empirical study on influencers and their engagement factors: The YouTubers' perspectiveBilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D.Conference ObjectOpen Access
2020Multisensory experiences in virtual environments: The role of sense of power, cognitive flexibility and personality traitsGuerreiro, J.; Loureiro, S. M. C.; Bilro, R. G.; Villar, J.Conference ObjectOpen Access
2021Autonomic emotional responses to food: private label brands versus national brandsRita, P.; Guerreiro, J.; Omarji, M.ArticleOpen Access
2020Cause-related marketing in the digital era: how enterprises can deal with international campaigns in individualist versus collectivist countriesGuerreiro, J.; Loureiro, S.ArticleOpen Access
2019Analysing consumer-brand engagement through appreciative listening on social network platformsPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.ArticleOpen Access
2019Unfolding the characteristics of incentivized online reviewsCosta, A.; Guerreiro, J.; Moro, S.; Henriques, R.ArticleOpen Access
2016A text mining-based review of cause-related marketing literatureGuerreiro, J.; Rita, P.; Trigueiros, D.ArticleEmbargoed Access
2018A decision support system framework to track consumer sentiments in social mediaNave, M.; Rita, P.; Guerreiro, J.ArticleOpen Access
2021How green trust, consumer brand engagement and green word-of-mouth mediate purchasing intentionsGuerreiro, J.; Pacheco, M.ArticleOpen Access

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