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Title: Using artificially generated pictures in customer-facing systems: an evaluation study with data-driven personas
Authors: Salminen, J.
Jung, S. - G.
Kamel, A. M. S.
Santos, J. M.
Jansen, B. J.
Keywords: Evaluation
Human-computer interaction
User behaviour
Human factors
Artificially generated facial pictures
Issue Date: 2021
Publisher: Taylor and Francis
Abstract: We conduct two studies to evaluate the suitability of artificially generated facial pictures for use in a customer-facing system using data-driven personas. STUDY 1 investigates the quality of a sample of 1,000 artificially generated facial pictures. Obtaining 6,812 crowd judgments, we find that 90% of the images are rated medium quality or better. STUDY 2 examines the application of artificially generated facial pictures in data-driven personas using an experimental setting where the high-quality pictures are implemented in persona profiles. Based on 496 participants using 4 persona treatments (2 × 2 research design), findings of Bayesian analysis show that using the artificial pictures in persona profiles did not decrease the scores for Authenticity, Clarity, Empathy, and Willingness to Use of the data-driven personas.
Peer reviewed: yes
DOI: 10.1080/0144929x.2020.1838610
ISSN: 0144-929X
Accession number: WOS:000586996900001
Appears in Collections:CIES-RI - Artigos em revista científica internacional com arbitragem científica

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