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|Title:||Franchising - Iberian companies internationalization|
|Authors:||Pedro, Maria Isabel|
Ferreira, José António
Coelho, Manuel Pacheco
Ferreira, Manuel Alberto M.
|Publisher:||Slovak University of Technology|
|Abstract:||A study has been made for the internationalization of the franchising Iberian companies. Our aim was to analyze the most important variables for the internationalization. We studied it using several statistical methods applied to the answers given by companies to a questionnaire. We have concluded that are some relevant variables to be considered in the internationalization such as age, dimension, bond, dispersion, structure of the network and some variable connected with environment and motivational factors.|
|Appears in Collections:||DM-RI - Artigos em revistas científicas internacionais|
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|Ferreira 2008 APLIMAT 1(1) 375-384.pdf||161.97 kB||Adobe PDF||View/Open|
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