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Title: Cognitive maps in early entrepreneurship stages: from motivation to implementation
Authors: Santos, S. C.
Curral, L.
Caetano, A.
Keywords: Early-stage entrepreneurship
Cognitive maps
Qualitative analysis
Entrepreneurial motivation
Issue Date: 2010
Publisher: IP Publishing Ltd.
Abstract: The purpose of this research is to contribute to the explanation of cognitive maps during early entrepreneurship stages. Three groups were selected to represent different developmental states in early entrepreneurship. Individual interviews were conducted, the data were computer content analysed and cognitive maps were extracted. The results show that entrepreneurship experience develops the structure of cognitive maps, increasing clarity, richness and experience-based features. The originality of the research resides in the inclusion of entrepreneurial motivation in business opportunity recognition and the decision to launch a venture model. Through a cross-sectional design, a temporal perspective is captured by including different entrepreneurship stages.
Peer reviewed: Sim
DOI: 10.5367/000000010790772403
ISSN: 1465-7503
Appears in Collections:CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica

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