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http://hdl.handle.net/10071/8640| Title: | A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India) |
| Authors: | Selvarasu, A. Filipe, J. A. Kathiravan, C. Ferreira, Manuel Alberto M. Pedro, M. I. |
| Keywords: | Sustainable competitive positional advantage Cost leadership Differentiation Strategies Motivators Inhibitors |
| Issue Date: | 2011 |
| Publisher: | Progress IPS LLC |
| Abstract: | The aim of this study is to identify and to describe the sustainable competitive positional advantage of various English Dailies in Tamilnadu (India) in general. Cost leaderships (price) and the differentiations based on demographics, psychographics, reading activity, opinion and interest are particularly considered. In order to reach this scope a theory of sustainable competitive positional advantage is proposed, in the context of print media in India. |
| Peer reviewed: | Sim |
| URI: | https://ciencia.iscte-iul.pt/public/pub/id/711 http://hdl.handle.net/10071/8640 |
| ISSN: | 2075-4124 |
| Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica DM-RI - Artigos em revistas científicas internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| publisher_version_2011_1_121_.pdf | 298.65 kB | Adobe PDF | View/Open |
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